i-thriv Voice — Quick Guidelines
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Warm, professional wellness. Not medical, not hype, not corporate.

Use:
- "professionals", "session", "in your space"
- "certified, insured wellness professionals"
- "CAMTC-certified" or "CMT" (when referring to massage therapists)

Avoid:
- "licensed massage therapist" — incorrect under California law.
  Massage therapists in CA are CAMTC-certified (CMT), not licensed.
- "masseuse" — outdated and unprofessional; use "massage therapist" or "CMT".
- Medical claims ("treats", "cures", "diagnoses")
- Corporate filler ("solutions", "leverage", "synergy")
- Hype superlatives ("revolutionary", "game-changing")

Service area: Southern California.
